Take aways from the publicity surrounding the “reboot” of DC’s line of comics:
— Starting over as issue #1 means not being bound by previous story line. So maybe Lois and Clark aren’t married. Now what? “Part of the nature of culture is that we retell stories that are meaningful to us, again and again, in different ways,” says Henry Jenkins, the provost’s professor of communication, journalism and cinematic arts at the University of Southern California, “pointing to Homer’s “Iliad,” Virgil’s “Aeneid” and Dante’s “Inferno” as ‘continual reboots of Greek mythology.’” Yeah, what would happen if Odysseus never made it home? Would Homer have increased sales? Myth making — even superhero myth — builds on shared narrative and collective understanding. This is one of the great attractions we felt towards Superman when we first started reading him centuries ago. We knew the story of his leaving Krypton and being found by Ma and Pa Kent, we knew the back story to his dog Krypto and the arrival of Supergirl,we carried a torch for Lana Lang (that red hair) and on and on. We lost interest as the stories pulled away from established myth and were long gone by the time Superman’s origins were rewritten in 1986. It’s more than continuity. It’s legend.
–“The success of superhero movies like “Thor” and “Captain America: The First Avenger” did not entirely rub off on the comics that inspired them, with individual titles struggling to sell more than 100,000 copies at $2.99 or $3.99 a copy.” Comics are not spin-offs, like action figures, but stand-alones.
–“Recent reports by ICv2, a research company that tracks pop-cultural products, said that in July dollar sales of periodical comics were down 4.27 percent from the same month last year, down 4.6 percent in June and down 6.3 percent for the second quarter over all. Sales of graphic novels at traditional bookstores were up…” That says something encouraging. The kids, whatever their ages, are alright.
–Envy. In Rolling Stone, Grant Morrison, who’s doing the reboot of Action, says “I can appreciate someone like Chris Ware for his artistry, which I think is beautiful, but I think his attitude stinks, it just seems to be the attitude of somebody really privileged, and honestly, try living here, try living on an Indian reservation and shut up, and really seeing all that nihilistic stuff, it really makes me angry, it’s unhelpful to all of us, and it’s coming from people who have money and success to talk like that and bring those aspects of the way we live in favor of all the others, and it’s indefensible.” On the other hand, he says he stayed away from comics groupies.
–Morrison also says kids are abandoning comics and turning to movies. If that’s true, it’s a blow to our collective imagination.
–While this discussion in The New York Times‘ “Arts Beat” blog of the first reboot — Justice League #1 — does little to advance the craft of comics criticism, the comments that follow do. Comment #2 quotes Jules Feiffer in The Great Comic Book Heroes saying Batman’s fans have “healthier egos” because Batman was a model of hard work and self-betterment. After all, unlike Superman, he was only human. That has changed, as has Batman, in these steroid sculpted times (no, I’m not accusing Bruce Wayne of following Barry Bonds). This commenter notes that heroes have both become more psychologically real and less human appearing.
Ironically enough, as the heroes have become (a trend one applauds) more human in complex psychology and in the details of their lives (marriages, social relationships, emotional depth), they have become way more cartoonish in the art, turning almost into abstract images, which lack of realism creates a real disconnect (for me anyway) between physical and emotional being.
I believe that those who favored Superman were imagining themselves inside of Jung’s theory of exceptionalism: children believing they were princes or possessing super powers of other forms of difference and not part of their own lives and families. Alien, like Superman.
–“Arts Beat” blog reviewer George Gene Gustines, without using the words “youth” or “demographic” feels the same way I felt when reading Justice League #1. Responding to reviewer Adam W. Kepler’s remark that, ” There’s nothing in this first issue that’s innovative, in either the story or the art,” Gustines says:
That feeling just confirms for me that I – as a long time reader of comic books – am not the target audience for this. This initiative is part of the quest for the fabled “new reader,” which, for the sake of the industry, I hope is found.
With 11 pages of ads for future issues of “The New 52!” as the reboot is called (and a Batman themed Converse shoe ad), not counting inside front and back covers, well, I doubted that the Caped Crusaders teaming with Green Lantern, coming so conveniently close to GL’s movie release, my readership was the point. The commenters discuss serialization and speculate who the audience for superheroe comics is, the suspicion being that DC is shooting for a “new,” “younger” demographic. Doing so may risk their current readership who, as commenter #1 speculates is in their mid-20s -to-mid-30s and which probably (my speculation) doesn’t end there. Sure enough, as I was reading the Times I column, here comes CNN with a “most requested” news item coverage showing buyers lining up for the Justice League release. No one there looked to be under 30…maybe the parents were keeping the kids at home.–Cabbage Rabbit